Safe Driving – PSA

This public service announcement drives home the message about safety on the road. Produced in 2014 by Red Bag Music, directed by Pete Teo, the Safe Driving public service announcement was an ambitious project. Without the access of sophisticated motion control equipment, Studio Voxel had to find alternative methods to freeze actions in time and space via meticulous staging during principal photography and creating elements digitally to make a story of the vagaries of what happens when one slips up on the road.